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The trend desk.
What people are hunting for, from the season's biggest trend reports. Short reads, every one credited and linked to its source.
Prada is back at No. 1
The brand topped the Lyst Index for the third quarter of 2026, its first time at No. 1 since 2023. Its Wish pouch was the single hottest product, with demand up almost 500% since Q2.
Source: Hypebae · 28 Oct 2026
Read the storyThe Q3 top ten.
The quarter's hottest products, in order, from the Lyst Index as reported by Hypebae.
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The slouchy top-handle bag, at every price
COS's Trullo Flap Bag was the quarter's No. 2 product. Balenciaga's Rodeo Bag, the same idea at a very different price, was No. 8.
Hypebae · 28 Oct 2026Cartier's Tank is back in the top ten
The watch returned to the product ranking at No. 10, its first appearance there since 2021.
Hypebae · 28 Oct 2026Vans are having a nostalgic moment
The Vans Premium Authentic ranked No. 4 among Q3's hottest products, one place behind the Celine/Reebok Freestyle Lo.
Hypebae · 28 Oct 2026Celine breaks into the brand top ten
It's Celine's first time in the Lyst Index top ten. Dries Van Noten and Khaite also entered the rankings.
Hypebae · 28 Oct 2026A Knicks cap was the summer's hottest product
Demand rose 4,276% quarter on quarter after the team's title win, putting the cap at No. 1 on the Q2 product list.
Daily Front Row · 5 Aug 2026Jelly shoes ran the summer
Skims' jelly shoes ranked third and Chloé's fifth, as the heat pushed shoppers toward simple, lightweight pieces.
nss magazine · 5 Aug 2026Massimo Dutti made the biggest jump
The brand climbed eight places, with demand up 43%, helped by a Bella Hadid moment at Cannes.
Daily Front Row · 5 Aug 2026Chanel opened 2026 at No. 1
Matthieu Blazy's pumps and Maxi Flap bag put Chanel on top of the Q1 index. Saint Laurent's stand-collar jacket was the hottest product.
Culted · 29 Apr 2026How we report.
Questions or corrections: contact us.
- 01We summarise trend rankings published by others and link to the original story.
- 02Figures are as the source reported them. We don't add numbers of our own.
- 03Found the Look isn't affiliated with Lyst or the brands we write about.
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