Rankings · Q3 2026
Prada is back at No. 1
The Lyst Index for the third quarter of 2026 puts Prada on top for the first time since 2023, and makes its Wish pouch the hottest product in fashion.
Found the Look trend deskSource: Hypebae, 28 Oct 20262 min read
Prada is the hottest brand in fashion again. According to the Lyst Index for Q3 2026, as reported by Hypebae, the brand returned to No. 1 for the first time since 2023, with demand up 55%.
The quarter's single hottest product was Prada's Wish Silk Duchesse Pouch. Hypebae reports that demand for it rose almost 500% since Q2.
Who else moved
Celine entered the brand top ten for the first time. Dries Van Noten and Khaite both entered the rankings, and Hypebae notes that Bottega Veneta is gaining momentum under creative director Louise Trotter.
The ten hottest products
What it means if you're shopping
Slouchy top-handles, at every price.
COS's Trullo Flap Bag at No. 2 and Balenciaga's Rodeo Bag at No. 8 are the same soft, slouchy idea at very different prices.
Nostalgic sneakers.
The Celine/Reebok Freestyle Lo and the Vans Premium Authentic took Nos. 3 and 4. Hypebae calls Vans' run a nostalgic resurgence.
The classics come back.
Cartier's Tank watch returned to the product ranking at No. 10, its first appearance there since 2021.
Spotted one in a screenshot?
Found the Look frames each piece and shows you the exact item when we can find it, a close match, and a version that costs less.