Privacy policy.

Who we are

Found the Look (“we”, “us”) runs the website at foundthelook.com and the app at beta.foundthelook.com. It is operated by [legal entity name], [registered address]. For anything in this policy, email [privacy email].

What we collect

• Account details. The email address you request an invite with, and the one-time codes we send to sign you in.
• What you add. Screenshots you upload, photos you take, links you paste, and posts from Instagram or Facebook accounts you connect. We also keep the pieces we detect in them.
• Connected accounts. If you connect Instagram or Facebook, [which data we receive, e.g. your saved posts, and for how long we have access].
• Your avatar and colors. The body type and measurements you choose, any photo you use to create or import an avatar, and your skin tone and seasonal palette results.
• Your closet. Pieces you buy through us, pieces you add yourself, and outfits you save.
• Shopping activity. Saved pieces, price alerts, stores you click through to, and purchases made through in-app checkout.
• Conversations. Questions you ask in AI mode or about a piece, and our answers.
• Community. Outfits you post, comments, and who you follow.
• Billing. If you subscribe to Plus, your plan and billing history. [Payment processor] handles card details. [What we receive from them.]
• Messages to us. Anything you send through the contact form or by email.
• Device and usage data. [For example browser type, pages viewed, approximate location from IP address.] See the cookie policy.

How we use it

• To run Found the Look: detect pieces, find exact, similar and spend-less matches, and suggest what goes with what you own.
• To show outfits on your avatar, in the scenes you pick.
• To send the emails and alerts you ask for: invites, sign-in codes, price drops and inbox messages.
• To count AI tries against your plan, and to bill Plus.
• To improve the service. [State whether screenshots, photos, avatars or conversations are used to train or improve models, and how to opt out.]
• To keep Found the Look secure and to meet legal obligations.

[If you serve the EEA or UK: the legal basis for each use, for example contract, legitimate interests, consent or legal obligation.]

Photos, avatars and body data

Photos of you, body measurements and skin tone are personal, and in some places the law treats them as sensitive or biometric data. [How we get your consent before collecting them, where they are processed, whether any face or body geometry is extracted, and how long each is kept.]

You can delete your avatar, its source photo and your color results at any time in [where in the app].

Shopping, checkout and commissions

When you click through to a store, you leave Found the Look and the store's own privacy policy applies. The store and [affiliate networks] may set cookies so they know you came from us and can pay us a commission.

When you check out inside the app, [checkout partner] processes your order with the store. We share [what we share, e.g. the items, your shipping address and email] so the order can be completed. [Checkout partner's privacy policy link.]

Community and sharing

Outfits and comments you post to the community can be seen by [who can see posts]. When you share to Instagram or Facebook, that platform's policies apply to what you post there.

Who we share it with

• Service providers who run parts of Found the Look for us: [hosting, email, analytics, AI model providers, payment processor].
• Stores, [checkout partner] and [affiliate networks], as described above.
• Authorities, when the law requires it.
• A buyer or successor, if Found the Look is sold or merged.

[Confirm: We don't sell your personal information, or share it for cross-context behavioural advertising.] If that ever changes, we will ask you first.

Your inbox and messages

Your inbox holds price drops, alerts and updates you asked for. [Whether brands or advertisers can place messages in your inbox, how those are labelled, and what data, if any, they receive.] You can turn off each kind of message in [where in the app].

How long we keep it

• Screenshots, photos and links: [retention period].
• Avatar, body data and color results: [retention period], or until you delete them.
• Account, closet and community data: until you delete your account, then [period].
• Messages to us: [retention period].

Your choices and rights

You can ask to see, correct, export or delete your data, object to some uses, and withdraw consent you've given. Email [privacy email] or use the contact form. We'll reply within [timeframe]. You can unsubscribe from emails using the link in each one. [Your right to complain to a supervisory authority, and which one.]

Children

Found the Look isn't for anyone under [minimum age]. If you think a child has given us their data, contact us and we'll delete it.

International transfers

[Where data is stored and processed, and the safeguards used for transfers.]

Security

[A short, accurate summary of the security measures in place.]

Changes

When we change this policy, we'll post the new version here and update the date at the top. If a change is significant, we'll email you first.

Contact

[Legal entity name], [mailing address]. Email [privacy email], or use the contact form.